Geschichten

A glimpse of the world's northernmost city with Ellen Simberg

We had a skype-date with Ellen Simberg, the 27-year-old Swedish lady, ski instructor and certified outdoor guide who’s currently spending her days in Longyearbyen, a village located in the arctic d...

Nordic hiking tips with Sofia Zetterqvist

The first time we met Sofia was when she was passing by our office last fall to try some hiking gear on. Sofia is an avid outdoor fan sharing her passion for traveling and exploring through her blo...

Paula Strengell - From trails of Lapland to Mount Everest and the South Pole

Last week, we went on a coffee-date with Paula Strengell, the 51-year-old Finnish lady and outdoor enthusiast who recently went on an unsupported ski trek to the South Pole. With an admirable appro...

Emmas 8-step guide to a great skiing outfit.

Hi friends and family!  Emma here today - the happy Astrid member, outdoor enthusiast and social media nerd who’s about to give you some great advice and hints before hitting the mountains this sea...

Nuuksio, a Finnish treasure.

We finally made it to Finland to check out our co-founder Jemina’s hoods. Jemina is born and raised in the Helsinki area, a city where nature isn’t far away. Not only is the city located near the o...

The power of a female community. From online into the woods.

One sweet October morning, we headed out to the natural reserve Paradiset outside Stockholm, together with our dear friends Monika and Louise. Louise is the co-founder of Friendcation, a female com...

Hiking is the new yoga. Or?

Some weeks ago, Astrid Wild took off to visit the Josefine and Martina who run Soul Space Retreat, a radiant duo of yogis who set space to live on an island in Stockholm's archipelago, community-st...

A Wild Romance. Our first ever photoshoot.

Earlier this fall, while brainstorming our first photoshoot and product test-drive, we knew a natural environment along with enthusiastic outdoor women was on top of our wish list.  While scoping f...

Cake x Astrid Wild. A Swedish Summer Night Saga.

That feeling.  You gathered all your gurlfriends to try out something new, something that might make you a bit nervous but foremost, something that looks like a fun thing to do on Monday eve, that ...

Wild Women. A Portrait of Kajsa Silow.

Say hi to Kajsa Silow! Swedish adventurer, designer, MSc engineer and co-founder of Adventure Stories. Living in Åre part-time, and part-time in her tent and self-built digital nomad van, called i...