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A glimpse of the world's northernmost city with Ellen Simberg

Pilkahdus maailman pohjoisimpaan kaupunkiin Ellen Simbergin kanssa

A glimpse of the world's northernmost city with Ellen Simberg

Pilkahdus maailman pohjoisimpaan kaupunkiin Ellen Simbergin kanssa

Järjestimme  skype-treffit 27-vuotiaan Ellen Simbergin, ruotsalaisen hiihto-opettajan ja sertifioidun ulkoiluoppaan kanssa, joka viettää tällä hetkellä päivänsä Svalbardin arktisessa...

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Nordic hiking tips with Sofia Zetterqvist

Nordic hiking tips with Sofia Zetterqvist

The first time we met Sofia was when she was passing by our office last fall to try some hiking gear on. Sofia is an avid outdoor fan sharing her passion for traveling and exploring through her blo...

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Paula Strengell - From trails of Lapland to Mount Everest and the South Pole

Paula Strengell - Lapista Mount Everestille ja Etelänavalle

Tapasimme 51-vuotiaan suomalaisen Paula Strengellin kahvikupin äärellä. Hän on ulkoilmaintoilija, joka teki hiljattain tukemattoman hiihtovaelluksen Etelänavalle. Hänen ihailtava asenteensa seikka...

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Emmas 8-step guide to a great skiing outfit.

Emman 8 vaiheen opas loistavan lasketteluasun luomiseen.

Hei kaikki!  Emma täällä - onnellinen Astridilainen, innokas ulkoilija ja some-nörtti. Annan täällä muutamia hyödyllisiä vinkkejä kuinka valmistautua laskettelukauteen. Vemdalen lumise...

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Nuuksio, a Finnish treasure.

Nuuksio, a Finnish treasure.

We finally made it to Finland to check out our co-founder Jemina’s hoods. Jemina is born and raised in the Helsinki area, a city where nature isn’t far away. Not only is the city located near the o...

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The power of a female community. From online into the woods.

The power of a female community. From online into the woods.

One sweet October morning, we headed out to the natural reserve Paradiset outside Stockholm, together with our dear friends Monika and Louise. Louise is the co-founder of Friendcation, a female com...

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Hiking is the new yoga. Or?

Hiking is the new yoga. Or?

Some weeks ago, Astrid Wild took off to visit the Josefine and Martina who run Soul Space Retreat, a radiant duo of yogis who set space to live on an island in Stockholm's archipelago, community-st...

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A Wild Romance. Our first ever photoshoot.

A Wild Romance. Our first ever photoshoot.

Earlier this fall, while brainstorming our first photoshoot and product test-drive, we knew a natural environment along with enthusiastic outdoor women was on top of our wish list.  While scoping f...

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Cake x Astrid Wild. A Swedish Summer Night Saga.

Cake x Astrid Wild. A Swedish Summer Night Saga.

That feeling.  You gathered all your gurlfriends to try out something new, something that might make you a bit nervous but foremost, something that looks like a fun thing to do on Monday eve, that ...

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Wild Women. A Portrait of Kajsa Silow.

Wild Women. A Portrait of Kajsa Silow.

Say hi to Kajsa Silow! Swedish adventurer, designer, MSc engineer and co-founder of Adventure Stories. Living in Åre part-time, and part-time in her tent and self-built digital nomad van, called i...

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