Spending much time in nature has been a natural part of our lives. A childhood filled with memories from outdoor activities like camping, sailing, skiing, and horse riding has shaped both of our lives from early ages. But it wasn’t until 2018 that the idea of Astrid Wild was born. 

We had quit our jobs to travel the world, hike, surf, and reconnect with nature. But when trying to find the right outdoor wear, we couldn't find products for women like us, that didn't feel that we fit into the stereotypical hiker look. We wanted high-quality, high-performing outdoor garments that not only had the best fit for our female bodies but also wanted to look great when leaving the city.

Astrid Wild’s first three products were launched in October 2019. Our community is still one of the foundations of the brand, we love to co-create and get feedback on current and coming products, and discuss what is needed in the female outdoor space.  

We've grown from two people, into a team of curious, nature-loving women, all passionate about making a difference in the outdoor world. Even though our home base, office, and showroom are in Stockholm, we stay true to our brand and mission, and go on adventures now and then, to test drive our clothes and hang out with our wild friends.