Stories

Gone Fishing – with Therese Lundin

First, we wanted to change our own perception of fishing. The one we annoyingly had of a dude posing with a big pike on a boat on his Tinder profile – to a more zen one by the lake a late summer ni...

Sanne Brännström – The Dolly Parton of the forest

Some time ago, we found this quite mysterious and wild creature on Instagram, going under the alias "Warginna". Diving into this woman's account, we were spellbound. It was a bit like stepping into...

Meet the founders – Jemina Pomoell

She is the Finnish lady who competed in figure skating as young and advised international companies to get listed on stock exchange when she got older – but now, she's one of the founders of Astrid...

Meet the founders – Maria Paulsson Rönnbäck

She’s the tech CMO who left Sweden for the surf and beaches of Sri Lanka, and came back with an idea about outdoor pants and how to get women to spend more time outdoors. Read about our co-founder ...

Skiing in Georgia, with Iselin Ness

Ever been skiing in Georgia? No? Well, we haven't either, but we found a pretty cool chick who has – namely the Norwegian gurl Iselin Næss. Ofc we got super curious on why she decided to explore su...

3 tips to newbie hikers – with Åsa Hellman

Hi Åsa! We're so happy to have stumbled into your amazing feed on Instagram and are super curious to hear, who are you? Im a happy outdoor enthusiast from Gothenburg! Love the nordic 'fjälls' and h...

Surfing on the Swedish west coast, with Sara Bjurbäck

Are you also into surfing, but sometimes feel that living in the Nordics is holding you back? Fewer spots, unpredictable conditions, thick wetsuits and freezing water. We get it. We were kind of st...

Fjällanda – Performance-free adventures in the wild

Meet Elin Ohm and Bea Viberg – the founders of the Åre based outdoor retreats Fjällanda. Two women putting together yoga and performance-free outdoor activities for people who'd like to unlock the ...

Sofie Lantto – The woman behind the motto #levförfan

We had a virtual chat with Sofie Lantto the other day – Art Director, photographer, personal trainer and creator of the hashtag #levförfan. And as usual, when we find these female figures who inspi...

Norwegian Hiking Tips with Reetta Pellikka

We recently had a brief chat with Reetta Pellikka – the Finnish lady who runs her own knitting-brand, loves vintage finds and recently discovered a new level of love for the outdoors since she move...