Stories

Afternoon Tea in the Wild with the founder of We B Tea

We met up with Beatrice, one of the founders of We B Tea, the Swedish tea brand on a mission to change the way we drink tea.  Beatrice, who’s a certified tea sommelier, has developed a unique tea b...

Karin Karlsson – From marathons and mountain-hikes, to fighting through cancer.

We spoke to the lovely woman, inspiring friend and fighter Karin Karlsson. From being one of the healthiest people we know of – running marathons from Los Angeles to Las Vegas, skiing and hiking th...

Lina Skandevall - Travel enthusiast and female entrepreneur

We spoke to Lina Skandevall – the Swedish entrepreneur, foodie and travel-writer from Småland, who's constantly inspiring women around her (like us) to try new things and explore the world and natu...

Nordic Surfing and Van Adventures with Josefin Alvtegen

We spoke to the explorer and outdoorsy surfer chica Josefin Alvtegen, currently living in a van up north, driving around seeking adventures and waves among snow-covered mountains in the Nordics ...

Furry, arctic adventures with Cecilia Blomdahl

"We don't have any running water, but we do have a view of 7 massive glaciers on the other side of the fjord – That beats having a shower at home any day." We picked the brains of Cecilia Blomdahl ...

Happie Camp - A modern way of living in the wild

“By 2020, one does not need to ‘survive’ in nature. You can simply be in nature just to have fun and enjoy being outside!” - Beatrice, Happie Camp Camping season is here, and we love seeing more an...

A glimpse of the world's northernmost city with Ellen Simberg

We had a skype-date with Ellen Simberg, the 27-year-old Swedish lady, ski instructor and certified outdoor guide who’s currently spending her days in Longyearbyen, a village located in the arctic d...

Nordic hiking tips with Sofia Zetterqvist

The first time we met Sofia was when she was passing by our office last fall to try some hiking gear on. Sofia is an avid outdoor fan sharing her passion for traveling and exploring through her blo...

Paula Strengell - From trails of Lapland to Mount Everest and the South Pole

Last week, we went on a coffee-date with Paula Strengell, the 51-year-old Finnish lady and outdoor enthusiast who recently went on an unsupported ski trek to the South Pole. With an admirable appro...

Emmas 8-step guide to a great skiing outfit.

Hi friends and family!  Emma here today - the happy Astrid member, outdoor enthusiast and social media nerd who’s about to give you some great advice and hints before hitting the mountains this sea...